Designing a Questionnaire by carorg2010

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Designing a Questionnaire

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Questionable Questions

Quantitative Marketing Research

Asking questions with a purpose

Questionnaire Design

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Make a list

What do you want to find out?

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Erase the "nice to have"

Do not ask questions unless it has a use

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Write questions

At least one question per each bullet in the list

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Answer questions

Try to view them as a respondent

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Re-write the questions

Think in the analysis: percentage? average? summarize?

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7 common mistakes

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1. Ambiguous

frequently, some times...

Good morning, I am Caro Rodríguez. I am going to teach you the tools you need to get powerful and reliable information for a business.

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2. Two in one

Do you play the piano? the guitar ? Yes No

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3. Non mutually exclusive

How old are you? 10-15 15-20 20-25

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4. Non exhaustive

What type of books do you prefer? Fiction Novel History

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5. Leading

Would you like to buy this product that is powerfull than the competitors?

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6.Unanswered

How many times have you been in this movie theater?

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7. Uncomfortable

How much do you earn?

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Recomendations

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Be specific

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Use simple words

Adapt to the common words for that target.

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Try to use close-ended questions

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Pretest

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Begin to design!

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Slide Notes