Designing with Emotion
Published on Nov 18, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Designing with Emotion
The important role emotion plays in UX
Attractive things work better.
Building Trust Through Emotion
Positive emotional stimuli can build a sense of trust and engagement with your users.
Maslow's Hierarchy of Needs
UI Hierarchy of Needs
Three Levels of Processing
Aesthetic pleasure is in fact an emotional need that is met by appealing to what Don Norman calls the "visceral" layer of emotional design.
First impression made within the first 50 seconds
Lindgaard G., Fernandes G. J., Dudek C. & Brown, J., Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour and Information Technology, 25, 115-126.
162
162
Images Elicit an Emotional Response.
The Halo Effect
Is it easy to use? Yes, it's beautiful.
The halo effect is a specific type of confirmation bias, wherein positive feelings in one area cause ambiguous or neutral traits to be viewed positively.
Usability Can Trump Aesthetics
What does this product say about me?
The Risk of Emotion
Emotional response to your design is far better than indifference.
