DEVITT INSURANCE

DEVITT HAS APPROACHED NEW BRAND VISION TO DISCUSS A NEW WEBSITE.

DEVITT HAVE TOLD US ...

• Updating the site is difficult
• Content & IA is out of date
• Strong focus on motorcycle - other products are hidden
• Really (shockingly) poor search engine visibility
• Site needs to "work harder" and bring in more direct quotes

QUESTION 1

DISCOVERY

'KICK OFF' CHECK LIST

• Time scale & Budgets
• Brand guidelines & Image library
• Strategy - position in the market? Equal focus?
• Consider revisiting key messaging & tag line?
• What do they like & dislike about the site?

AND THERE IS MORE ...

'KICK OFF' CONTINUED

• Recommend a peer analysis
• Recommend online survey on current site
• Access to current Analytics (most visited pages + devices they use)
• They have older customers - but do they want to appeal to wider demographic?
• What are Devitt's internal browser requirements? Who looks after site?

QUESTION 2

EVERYONE!

THE TEAM

• Strategy
• IA
• Design
• SEO / Copy writer
• Development

AND OF COURSE NOT FORGETTING...

• Account Management
• Ongoing Support

QUESTION 3

LOTS!

CUE THE WIREFRAMES

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• Equal weight to 4 key areas
• Drop down menu (and user friendly CMS)
• Social media links
• More engaging imagery
• Easier to navigate / clear call to actions

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• Look at colour palette (less orange please!)
• Incorporate or reskin the quoting sites for consistency
• Consider rich media - video / animation
• Consider a "How can we help?" function on home page
• It's already responsive - but this can work harder too

QUESTION 4

SEO

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• Ensure site is built with SEO in mind - i.e. SEO friendly URLs
• Ensure copy is reviewed from a SEO perspective
• Google Adwords campaign
• Need an understanding of their overall marketing strategy - posters / adverts

THANK YOU