Did You Know? Conversations about Drugs & Alcohol by

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Slide Notes

The "Did you know?" series was commissioned and directed by the AOD Provider Collaborative, supported by Odyssey Auckland and the New Zealand Drug Foundation and funded by Counties Manukau Health.

The animated videos, comic strips and booklet are to be used when training community, social and health workers by sharing facts about alcohol, cannabis, and volatile substances.

The series was developed by Mohawk Media using characters created by Mōca.

http://www.aodcollaborative.org.nz/news/id/48

Did You Know? Conversations about Drugs & Alcohol

Published on Jul 24, 2016

The "Did you know?" series was commissioned and directed by the AOD Provider Collaborative, supported by Odyssey Auckland and the New Zealand Drug Foundation and funded by Counties Manukau Health.

The animated videos, comic strips and booklet are to be used when training community, social and health workers by sharing facts about alcohol, cannabis, and volatile substances.

The series was developed by Mohawk Media using characters created by Mōca.

http://www.aodcollaborative.org.nz/news/id/48

View Outline

PRESENTATION OUTLINE

Did You Know?

Conversations about drugs & alcohol

Ben Birks-Ang

@OdysseyAkl / @BirksAng

Ben Birks-Ang, National Youth Services Adviser at New Zealand Drug Foundation/ & Odyssey.

https://www.drugfoundation.org.nz

http://www.odyssey.org.nz

http://www.aodcollaborative.org.nz

https://www.linkedin.com/in/ben-birks-ang-52807378

Helen Baxter

@mohawkmedia / @msbehaviour

Helen Baxter, Director, Mohawk Media, a creative data agency specialising in tech, science and health communications

We transform data into knowledge and action through animation, infographics and storytelling.

https://www.linkedin.com/in/helenbaxter

http://mohawkmedia.co.nz

Background

Ben

* Identifying the gap in our health system

* Testing assumptions (was it really about time? Actually knowledge and fear/pressure)

* Testing assumptions (video as a medium)

* Defining the purpose - enable open conversations, minimise risk and harm

* Outlining the requirement

* Commissioned Mohawk Media

* Collecting the raw data

Photo by Le.Sanchez

Creative

Helen

* Who - Youth workers and audience - scenarios of use

* Where - Places & devices for viewing e.g. mobile phones

* What - condense over 20 pages of information into three one-minute video scripts/storyboards

* How - inspired by iZombie intro sequence (referenced in cannabis)

* Success - engaging infotainment with practical steps to minimise harm. Don't dumb down, story up!

* Encourage sharing and open conversations.

Photo by garryknight

Scripts

Helen

* Drafted script framework for alcohol with visual story ideas

* Using phrases that youth workers use when talking to young people

* Sharing relevant fact from over 20 pages of data

* Focus on key messages, science, practical steps

*Workshopped scripts with AOD team

*Final call to action - always look out for your mates!

Storyboards

Helen

* Sketched storyboards using characters developed by Mōca

* Trello production process - cards to scenes

* Created simple animatic, fastest way to see moving screens

* Animation is all about timing

Animatics

Helen

* Created animatics using guide vocals for feedback in Wipster

* Wipster allows on screen comments from a group of stakeholders

* 2 - 3 iterations of animatics before sign-off and final production

* Voiced by Pieter T at Kog Recordings

Prototype v Pilot

Ben

* Shared animatics with health workers, nurse for review

* Tested assumptions, data and storytelling

* Allowed for iterations at animatic stage

* Can be responsive during development

* Content can continue to be re-mixed and re-purposed, on demand

Photo by jaremfan

10.

Alcohol

Ben

Watch Did You Know ... about Volatile Substances

Link to Video: https://youtu.be/W835zNjvIs4?t=16s

Play Video

11.

Cannabis

Watch Did You Know ... about Cannabis

Link to Video: https://www.youtube.com/watch?v=IMl__rECGLM

Play Video

12.

Volatile Substances

Link to Video: https://www.youtube.com/watch?v=Qd3c5dhrSn8

Play Video

13.

Comics

Helen

* Remixed from video to print materials for multi-channel publishing and to reach a wider audience.

* Designed comic strip posters and booklet - youth workers, parents, Whanau, young people

* Infographic poster - GPs, health professionals, youth groups.

* We have booklets on stage to take away

14.

Infographic

Helen

* Infographic for GPs, health Workers - how to get create conversations about drugs and alcohol

* Personally this has been one of my favourite campaigns to date.

* Fun project with a serious purpose

15.