SIMPLE BUT POWERFUL TOOLS FOR YOUR STRATEGY

COMMODITY VS EXPERIENCE & LETTING LIMITS GRAB THE WHEEL

WHO IS THIS FOR? WHAT DO THEY WANT? HOW DO WE KNOW?

GREENFIELD VS MAINFRAME

NOW VS FUTURE, SURE THING VS HAIL MARY

COST, PROCESS OR OUTCOME

DESIGN, BUILD & OPTIMIZE FOR IT

DON'T DO IT

REMOVE, REDUCE, LAYER

SELL THE "RIDE"

ATTENTION SPANS ARE ALWAYS LESS THAN YOU THINK

CHANNEL BLINDERS

IS DIGITAL BEHAVING IN WAYS THAT PEOPLE WOULDN'T?

DISRUPTION IS DISRUPTIVE

@RICKSTARBUCK | RSTARBUCK@GMAIL.COM