THE IMPORTANCE OF WRITING

LEARNING OBJECTIVE

• Why writing is important to being successful in the digital media field
• Teaching strategy: to, with and by themselves
• National writing day is October 20th

THINGS TO KNOW

• Proper spelling and grammar are key to credibility
• Hiring managers say there are a shortage of good writers
• It is a useful skill in all areas of the field

WRITING A PSA

• Can anyone tell me what a PSA is?
• Why are PSAs important?
• Can anyone think of an impactful PSA?

EXAMPLES OF A PSA

• Why they are effective:
• Emotional
• Reality
• Scary

TIPS FOR WRITING A PSA

• Consider the purpose
• Choose the target market
• "KISS"
• Use impactful words

MY EXAMPLE PSA

• A computer, a camera, the internet and a studio
• Are tools needed to be successful in the digital media field
• A hard work ethic, creativity, passion and a sense of humor
• These are the tools need to be a good teacher.
• Imagine what is possible when you put all those tools together.

THE ASSIGNMENT

• Write a :20-:30 PSA
• Suggested themes: animal abuse, water conservation, dangers of social media or peer pressure
• Pick something important to you
• Practice reading aloud and time yourself

GRADING RUBRIC

• Correct grammar and spelling
• Must be :20-:30 in length
• A clear purpose, supported by facts
• Makes an impact on the audience
• Language has power to persuade

FOLLOW UP LESSONS

• Make a radio version of the PSA
• Track, edit and select music
• Make a video version of the PSA
• Teach about broll, shoot broll, and edit

THANK YOU