digital strategy for business

the basics

• goals and key performance indicators (KPIs)
• product / value proposition
• go-to-market strategy

goals / KPIs

• specific
• aligned with strategy
• measurable
• tied to incentives

know your audience
feel their pain
add value

product / value proposition

• what you're offering
• what's currently available
• what your customer needs

go-to-market strategy

• what to sell
• where to sell
• how to sell

questions?