Digital Strategy for Business

Using information and technology to improve performance and increase ROI.

a scalable plan tailored to a specific audience that employs digital tools to accomplish a measurable objective anchored to a business goal

Going Digital

• responsive design website
• smartphone app
• social media
• enewsletter
• blog / podcast
• video
• digital marketing / SEO

KPIs & Web Analytics

• Unique visitors
• Referrals
• Bounce rate
• Exit pages
• Conversion rate
• Top pages

your metrics dashboard

digital marketing:
native/display/social