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Digital Strategy for #indiefilm

Published on Nov 20, 2015

A digital strategy framework for independent filmmakers to promote their work, amplify their reach, and better engage their audience.

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1.

Digital Strategy for #indiefilm

@jbwilke // smarthousecreative.com 
2.

WHat you'll need

  • content strategy
  • audience / influencer analysis
  • editorial calendar
  • web presence
  • goals and key performance indicators
Photo by elena-lu
3.

content strategy

  • share original pics & clips from your film 
  • create audience listening posts
  • curate relevant content via Feedly
  • monitor specific hashtags
  • support fellow indie films and filmmakers
Photo by The Bees Knees Daily
4.

know your audience
find your influencers
engage your followers

5.

Editorial calendar

  • launch campaign four weeks prior to premiere
  • match content to platform
  • maintain consistent frequency and rhythm
  • establish authentic voice
  • 20% film promotion / 80% audience engagement  
Photo by The Bees Knees Daily
6.

web presence

  • film website
  • director/cast/producer social media accounts
  • e-newsletter 
  • web presence evolves with film lifecycle
Photo by d'jeanof
7.

set measurable goals
determine KPIs
align metrics with strategy

8.

smarthousecreative.com
@jbwilke
©2014

Smarthouse Creative

http://www.smarthousecreative.com