Direct Mail

Direct Mail

• Unsolicited advertising sent to prospective customers through the mail

Advantages

• People like receiving mail in their mailbox
• The mail is more likely to been seen rather than receiving it in your email
• Highly Targeted Customers
• Easier to track
• Highly Imformative

Disadvantages

• Slower than an email
• Can be thrown away with the rest of the mail
• Costly
• Average response rate is 3.4%

HOw is this Medium Used?

• Direct mail marketing has proven to be one of the most effective marketing mediums for acquiring new customers, building customer loyalty, upselling, and increasing profitability

How much Does Direct Mail Cost?

• Postcards: Anywhere from $200 to $1,200 for a bulk of 500 postcards depending on the quality.
• To send individual direct mail it will cost anywhere from 50¢ to 1$

Comparing to the other Mediums

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