EUROPEAN FOOTBALL MICROSITES

THE CMS

• What does it look like?
• How user friendly is it?
• Flexibility?
• Translation areas?
• Micro-Site for each club.

KEY AREAS - EDITING

• Produced, edited in UK.
• Must be timely, consistent and on message with the club.
• Early stages of partnership, club views all content prior to publication.
• TRUST

THE CONTENT

• Daily stream of latest news.
• Attend all press events and conferences.
• Use partnership to secure exclusive access to players with China focused content.
• Build relationships with UK based club specific bloggers giving them access to wider audience in China.
• Once trust is gained with clubs. Set up team of dedicated reporters to focus on club. Goal/Give Me Sport.
• Fan Diary. Unique perspective of Chinese fans in that city.
• Majority of content to be video led. Translation over the top of spoken English. Easily digestible and viewable on social also.

SOCIAL MEDIA

• Drive and heighten engagement on micro-sites.
• Tease content through to main site.
• A platform to promote exclusive partner content.
• Use that status for authenticity.
• Social media content schedule.

COMPETITIONS

• Fantasy Football
• Predictor Game
• Social Media - Hashtag sharing competitions.
• Your questions. Best question wins.
• Picture led football trivia quizzes. Name the ground/player etc. Out of 20.
• Club Fan of the Week. Most engagement with articles on micro-site and social.

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