PAID MEDIA

• traditional advertisement
• company paid to advertise themselves to increase exposure targeting certain market on different platforms (SEO PPC)
• drive searcher to reach your product

Paid media

OWNED MEDIA

• A page/ channel/ blog you have fully control of the content without paying

OWNED MEDIA

EARNED MEDIA

• when the public share/ discuss about the product/ advertisement without payment

EARNED MEDIA

PROMOTED BRAND CONTENT

• content are fully under control
• target market

PROMOTED BRAND CONTENT

Brands that ask for share

• people share the content you published on owned media
• increase exposure

Brands that ask for share

SPONSORED CUSTOMER

• people share/ engage to the content you advertised while getting paid/benefit in return

SPONSORED CUSTOMER

CONVERGED MEDIA

• combining two or more media to advertise the product
• invite/ hire celebrities/ KOL (Key opinion leader) to share the review on different platform
• share the review as well as the product

CONVERGED MEDIA