The Soundry:

New Stories for a
Digital Audience

WHAT WE KNOW

We are consumers and tellers of
Stories.

This American Life: 3.5 million listens a month
Humans of New York: 9 million followers
NPR: 3 million likes
Online poetry course: 30,000 students
Serial: 5 million downloads

Filipinos spend
16.4 hours/day online
(2.9 on smartphones)

35% access public wifi
18-24 : 39%
25-34: 26%

Social networks 42%
Services 17%
Entertainment 15%
News & Info 1%
E-commerce 1%

THE DREAM

The new geekery looks for:
Pop culture
Tech
History
People
Travel
Music
Food
Environment

A NEW STORY DNA

• Wonder, not authority
• Authenticity, not drama
• Relatable and universal
• The macro, writ large
• Told, not performed

"Stick to simplicity. The diversity is in the stories."
- Brandon Stanton,
creator, "Humans of New York"

Factual. Production-rich.
Easy access.

"A deeper understanding and appreciation of events, ideas, cultures." - NPR

OFFER THE WHY AND HOW

WISH LIST

• Executive producer
• Sound producer
• Writers/editors
• Equipment
• FOST, Transom

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