duProprio

History

• Created in1997 in Quebec by Nicolas Bouchard
• Presently 300 employees
• Website presents 24 000 houses for sale

Prizes

• Proactive HR
• Boomerang
• "employés inspirants"

Mission

• Their mission is to give a professional,
• human and innovative service in home selling
• Inform and support the homeowners
• without real estate and without commission

Advantages

• Commission free
• great website
• Keep a large captive audience 

Services

• 1. Residential selling
• 2. Newly-build house
• 3. duProprio.biz  
• 4. Rental

package

• Few key points:
• 1. The number of picture included
• 2. The duration of the service

Indirect competition

• duproprio is a danger to all brokers 
• commission for a a real estate: 
• between 5% and 8%
• Competitors: RE/MAX, Via Capital

Direct competition

• They offer the same services but
• do not have the same reputation
• Competitors: Vendirect.ca and 
• vendre-ma-maison.com

Market

• Quebec: the company owns about 22% 
• Rest of Canada:the company name has been  
• changed to Comfree

Opportunities

• two expansions plan, one in the United States of America 
• for a short term and one in the French Europe countries 
• on a long term 

conclusion