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EbonyCoilyGal

Published on Nov 20, 2015

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PRESENTATION OUTLINE

EbonyCoilyGal

Hair Products for All-Natural Women

Current Product Line

  • Shea (Hair) Butter Cream
  • Body Scrub
  • Body Butter
  • Lemon Kick! Lip Balm
  • Hair Gelee

June-August Sales (150$ total)

  • Competitive Pricing
  • -

4oz & 8oz Container Pricing

Current Consumer Base

  • Church & School associates
  • Females with "Natural Hair"
  • All-Natural product lines
  • Variety of scents & flavors

Marketing Plan

  • Current plan- WOM
  • Build on the upcoming holiday season
  • Shortstack.com & Etfy.com
  • YouTube & Instagram
  • Appeal to males and females

Website Design

  • Obtain client testimonials
  • Incorporate youtube videos and tutorials
  • High-Quality product pictures
  • Payment method
  • Owner Bio

Two Month Goals

  • Increase selling by 30 units (60%)
  • Create demand for Christmas Season
  • Become established in local colleges
  • Attend at least one convention
  • New website and logo touchups 

Long-Term Goals

  • Obtain 1,000 Youtube Subscribers
  • Host "All-Natural" meet & greet
  • Trademark name & labeling
  • Potentially hire another employee 
  • 1-year subscription with Curlbot magazine

Current Project

  • Collaborating with Marketing and R&D
  • Competitive pricing with added volume
  • Operation cost minimization
  • Competition analysis
  • Expand Product line