EBS NEWS

CREATIVE DIRECTOR

• Communicate to audience
• Create new ideas
• Contribute to old ideas
• Change the culture
• Continuously Innovate

MY VISION

• Refresh Old Programs
• Develop New Programs
• Cultivate Staff Leaders

PLAN OF ACTION

1. WEEKLY MEETINGS

• Executive brainstorming
• Staff direction
• Feedback forum
• Performance Review
• Full circle of productivity

2. INCREASE ACCESS

• Simplify Website
• Mobile Centered
• Visual Content
• Low Overhead
• Universal Appeal

3. EBS I.N. BRIEF

LONG TERM GOALS

1. GET TO KNOW THE TEAM

• Strengths
• Weaknesses
• Abilities
• Desires
• Purpose

"THE GOLDEN CIRCLE"

• What... How... Why?

2. INTERNATIONAL NEWS

• What: In English
• How: Rival Arirang
• Why: Represent Korea

3. TALK SHOW

• The Daily Show
• The Oprah Winfrey Show
• Not just entertainment
• Informational
• "Edutainment"

4. SOCIAL NEWS WEBSITE

• Like School Report
• But much more
• User submitted
• Digg, Reddit, Slashdot
• Revolution has begun...

IS THIS POSSIBLE?

STAR ENGLISH

THIS IS KOREA

PROGRAMMING COSTS

EBS I.N.BRIEF?

NEXT REVOLUTION

• Social, not hierarchical
• Mobile, not land-locked
• Authenticity, not appearances
• Tsunami of change is coming
• Resist it or grab a 'board?

Lead,
Follow,
or
Get Out of the Way!

ESTIMATED SALARY

WHAT'S NEXT?