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Slide Notes

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EBS News CD Private

Published on Nov 29, 2015

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PRESENTATION OUTLINE

EBS NEWS

CREATIVE DIRECTOR / PRODUCER

CREATIVE DIRECTOR

  • Communicate to audience
  • Create new ideas
  • Contribute to old ideas
  • Change the culture
  • Continuously Innovate
Photo by kevin dooley

MY VISION

  • Refresh Old Programs
  • Develop New Programs
  • Cultivate Staff Leaders
Photo by GoRun26

PLAN OF ACTION

WHAT CAN BE DONE IN A SIX MONTH TIMEFRAME?
Photo by marcp_dmoz

1. WEEKLY MEETINGS

  • Executive brainstorming
  • Staff direction
  • Feedback forum
  • Performance Review
  • Full circle of productivity
Photo by Kalexanderson

2. INCREASE ACCESS

  • Simplify Website
  • Mobile Centered
  • Visual Content
  • Low Overhead
  • Universal Appeal
Photo by garryknight

3. EBS I.N. BRIEF

EBS INTERNATIONAL NEWS BRIEF

LONG TERM GOALS

Photo by tiffa130

1. GET TO KNOW THE TEAM

  • Strengths
  • Weaknesses
  • Abilities
  • Desires
  • Purpose
Photo by bindermichi

"THE GOLDEN CIRCLE"

  • What... How... Why?
Photo by @boetter

2. INTERNATIONAL NEWS

  • What: In English
  • How: Rival Arirang
  • Why: Represent Korea
Photo by Karen Roe

3. TALK SHOW

  • The Daily Show
  • The Oprah Winfrey Show
  • Not just entertainment
  • Informational
  • "Edutainment"
Photo by elkit

4. SOCIAL NEWS WEBSITE

  • Like School Report
  • But much more
  • User submitted
  • Digg, Reddit, Slashdot
  • Revolution has begun...
Photo by Murilo Moura

IS THIS POSSIBLE?

IS IT TOO DIFFERENT, TOO DANGEROUS, TOO RISKY?

STAR ENGLISH

EBS FIRST CELEBRITY-CENTERED ENGLISH LEARNING TALKSHOW
Photo by Neal.

THIS IS KOREA

ENGLISH LEARNING TRAVEL REALITY PROGRAM
Photo by vitroid

PROGRAMMING COSTS

EBS I.N.BRIEF?

WHAT WILL BE THE NEXT EVOLUTION OF NEWS...

NEXT REVOLUTION

  • Social, not hierarchical
  • Mobile, not land-locked
  • Authenticity, not appearances
  • Tsunami of change is coming
  • Resist it or grab a 'board?

Lead,
Follow,
or
Get Out of the Way!

Photo by oscarandtara

ESTIMATED SALARY

WHAT'S NEXT?

THE END... OF THE BEGINNING
Photo by fscklog