EBUBELENI MUSICAL FESTIVAL 2015

• FACEBOOK - INSTRAGRAM - twitter
• THese Were THE MAIN SOCIAL NETWORK PLATFORMs used - facebook being the most popular WITH A TOTAL OF 3,568 LIKES, A DOUBLE IN NUMBERS COMPARED TO 2014. FACEBOOK WAS THE MAIN SOURCE INFORMATION FOR FANS OF THE FESTIVAL WOULD BE TICKET BUYERS. THE MAIN MARKETING TOOL WAS USE OF PHOTOGRAPHIC POSTS, INFORMATION PIECES ON THE FESTIVAL INTERACTIVE COMPETITIONS WHERE FOLLOWERS HAD TO SHARE AND LIKE POSTS- INCLUDING VIDEO POSTS AND LINKS TO OUTSIDE SOURCES ALIGNED WITH THE FESTIVAL'S LINE UP OF ARTISTS.
• TOOLS:
• **PHOTOS
• **fESTIVAL INFORMATION
• **YOUTUBE VIDEO LINKS
• **ARTIST PROFILES
• **FESTIVAL TIPS
• **COMPETITIONS
• **FESTIVAL COUNTDOWNS
• Ultimately all three social networking platforms were interlinked- anything posted on facebook appeared on twitter,the instagram pics were linked to twitter too.

examples of posts

• Reminders to buy tickets & share the pages were used leading up to the day of the festival.

teasers & artist questions were used to create dialogue about the line up

global marketing gimmicks like "Black Friday" were used to boost sales

internet memes for interaction & to create hype

media news clipping

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• The news paper clippings posted on social networking platforms created credibility for the festival, sharing of these clippings garnered more visibility for the pages which over time will lead to more followers.

some figures from a distance

average reach of posts

PAGE LIKES

instagram is more challenging but also last page to be created

count downs signalled the nearing date

reviews from attendees on facebook

the conses on social networks was the attendance was great

constructive criticism & 5 stars

5 stars

3 stars

creating a family

• Social networking platforms help create a sense of belonging and ownership for festival attendees therefore creating fans & loyalty over time.
• by constantly interacting with audiences on these platforms the festival has gained more attendees, some are not visible in numbers or likes but clear in the stats when one looks at how many people are reached each day by the posts.
• In order to optimise these platforms it would be advisible to invest some money into promotion posts by facebook, instagram & twitter as these are key to boosting the numbers.
• some challenges that arised at the festival were quickly communicated in these platforms creating uncertainty BUT also quickly rectified & communicated by administrators of the pages thus putting fears to rest to these fears.
• Social networks should be optimised much earlier in the year & the numbers pushed even harder in the 5th instalment of Ebubeleni Music Festival.
• Suggestions - A live podcast of interviews & live streaming of the show should be considered for next year.
• #EMF2015 #EBUBELENI_FEST

#fan pics

#EMF2015 #Ebubeleni_fest #PE 

#EMF2015 #EBUBELENI_Fest #PE #Iboyseziright

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