eCommerce UBU

Published on Nov 22, 2015

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PRESENTATION OUTLINE

eCommerce

LO TANGIBLE DE LO INTANGIBLE
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Protagonistas del eCommerce

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¿Cómo nos conoce el cliente?

POSICIONAMIENTO Y MARKETING

Posicionamiento y marketing

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Investigación

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Estrategia

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Acciones

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SEO

SEARCH ENGINE OPTIMIZATION

In site SEO

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Off site SEO

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SEM

SEARCH ENGINE MARKETING

SEM

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Acciones offline

HAY UN MUNDO REAL AHÍ FUERA
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Acciones offline

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Conseguir la confianza del cliente

BRANDING, UX & ATENCIÓN AL CLIENTE

Branding / Marca

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UX / Experiencia de usuario

Atención al cliente

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Herramientas eCommerce

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