ECONOMICS PROJECT-2020

WHAT IS IT?

• I have chosen to design an air freshener due to pollution of the air.

WHAT DOES IT dO?

• When you use the air freshener, it takes some of the pollution away and replaces it with vitamins. The scent has a range of citrus, christmas pine, cotton candy, coffee and chocolate.

1 OF 3 PERSONAS

• Age: 15-20
• Hobbies: Camping and painting
• Enjoys: Reading fantasy novels, drinking coffee, lighting scented candles.
• Job: Fast food worker
• Family: Parents and a sister
• Gender: Female

2 OF 3 PERSONAS

• Age: 20-25
• Hobbies: Writing, designing and playing soccer
• Enjoys: Eating fruit, listening to music, being in the wilderness
• Job: Part-time job at Cotton On
• Family: Girlfriend
• Gender: Male

3 OF 3 PERSONAs

• Age: 30-45
• Hobbies: Hiking
• Enjoys: Baking, drawing, buying accessories
• Job: Office manager
• Family: Married with 2 kids
• Gender: Males and Females

WHY WOULD MY AD WORK?

• In a way, I think that it would work because all of them have one thing in common: enjoying the nature and food.

HOW WILL YOU SELL YOUR PRODUCT?

• Firstly, I would put up an ad about my product on social media (for example Facebook), and targeting teens aged from 14 to adults in their late 30's
• I would buy an advertising space to place in malls.

Untitled Slide

REFLECTION

• This unit has made me think a lot about money, advertising, supply and demand, goals and investment.