Email Marketing

Best Practices

• Don't use words that may trigger spam filters such as "free"
• Do use short and clear subjest lines that give the audience a reason to ope
• the email 
• Keep copy short and informative, you want your audience to be able to
• gather the information they need to act on

Technical Obstacles

Broken/missing Images-

• May be due to the image not being uploaded correctly 
• Sometimes broken images occurs on html emails as they are usually hosted on
• the email and need to be downloaded by the recipient(some marketers try to 
• limit the ammount of images they use to avoid this problem.

Broken Layout

• sometimes marketers need to consider users with smaller screens/devices
• because of this marketers tend use html email templates to make sure images
• fit and some marketers may use responsive design as well.