Be clear about who you are on the web.
Be transparent and ensure that if someone is looking for you that they can find what you want them to find.

Being found here means both physically and virtually (in a professional context)

Heads up - It's not about you but about how you can contribute to your network. If you push information but don't contribute then you may as well be a B-list celebrity (and no one wants to be that)

what is the purpose of sharing your ideas?
Funders
Collaborators
Support
Showing worth

Set up a blog and share ideas. Use your network to develop your thoughts and work towards developing a viable business or opportunity

Use the web to be global and use your face to face connections as part of that.

It is all about sharing, giving to your connections. Underlying principles of being useful.

Look for like minded people online that have similar interests as you. Then share with them links to articles that you have found interesting and useful.

If you are available they will find you and you will find them

Don't forget to connect with colleagues you have met face to face and bring them into your online networks. This is useful.

use free tools to create content which will add value to your network and create them about your business.

Powtoon - get your message
Scoop.it - around similar ideas relating to your work
Sway - presentations
Voicethread - interactive stories