7 STRATEGIES TO DRIVE RELEVANCE & RESONANCE

WHAT FACTORS HELP YOU ENGAGE WITH CONTENT?

WHO ARE THEY? WHAT DO THEY CARE ABOUT & NEED?

WHAT DO PEOPLE NEED/WANT TO KNOW?

WHAT WILL PEOPLE THINK, FEEL OR DO?

WHAT VOCABULARY IS APPROPRIATE & MEANINGFUL?

HOW DOES IT SOUND? HOW DOES IT FLOW?

WHAT IMAGES, ILLUSTRATIONS & INFORGRAPHICS APPEAL?

THESE FACTORS INCREASE SHARING & REPUTATION

THESE FACTORS CREATE RELEVANCE & TRUST

WHEN CONTENT'S ENGAGING