KEYS TO ARGUMENT

What's the difference between an argument and a fight?

Cicero's 3 Goals

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Cicero's Seduction

• MOOD - Stimulate your audience's emotions
• MIND - Make them decide what you want
• ACTION - Make them willing to do something (or stop doing it)

Roger's Conversation

• I understand your view
• Your view has some validity
• We share common ground
• We work for mutual agreement

Anticipate

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Common Ground

Counterargument

Give fair voice t
o points of disagreement, and respond

CLAIM
Reasoning
Evidence

What type of claim?

• Claims of Fact
• Claims of Value
• Claims of Policy

CLAIMS of FACT
=
Define or Classify

e.g., Problem

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Claims of fact present interpretations of evidence based on inferences

Claims of Value

Good or bad?
Important or not?

Claims of Policy

SUPPORT

Is your support solid?

• Timely
• Relevant
• Reliable
• Accurate

ARGUMENTS should

• Be seductive (mood, mind, action)
• Build on common ground toward agreement
• Concede when possible to be stronger
• Include clear & fair conterargument
• Explore facts, weigh value, argue shoulds
• Give solid support

Q?