EPRG model in business by Patty Romo

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EPRG model in business

Published on Feb 06, 2016

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EPRG model in business

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Ethnocentrism arises from the dominance of one culture over another in some sense. This dominancy canrelate to the cultural sphere, manual, technical, mental or even ethical and moral skills.

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MNC´s see host country as temporary.
Planning is in homecountry.

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In polycentric orientation factors
such as the marketing strategy, customer preferences and expectations, cultural diversity, etc. are taken into account.

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decentralised management.

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Regiocentric makes groups of similar markets (regions) with similar characteristic features.

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markets are located in one region and used to develop an integrated
regional strategy (LATAM)

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Geocentric model sees similarities and differences in markets and
countries, and seeks to create a global strategy that is fully responsive to local needs and wants.

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makes no special distinction between the domestic and foreign markets. There is no explicit barriers between the headquarter and foreign subsidiaries.

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MNC= company that conducts business in more than one country.

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Top 10 largest MNC´s

http://www.forbes.com/global2000/list/#tab:overal

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Patty Romo

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