esthétique

an app for creating & maintaining your theme

• one easy app
• create a cohesive theme
• build an audience and create a brand
• easy step by step insturctions and guides

user-friendly and easy to follow

• Theme examples
• Photography tips
• Editing tools
• Publishing tips
• Discussion forum for users to share additional tips and information

audience

• People looking to create an aesthetically pleasing photo stream for themselves or to gain a following and create brand they can monetize
• Beginning photographers, fashion bloggers, foodies, travel enthusiasts, and anyone else who is looking to create and share the best photos possible

marketing

• Reach out to existing Instagram users with a moderate to high following for collaboration
• Twitter, YouTube, and other forms of social media

costs / revenue

• Freemium Model
• Few in app purchases including additional theme packages and the ability to save more than a certain number of pre-set edits
• Advertising with existing Instagram users who have a large online following
• Users can pay to be featured on the app