ETHOS, PATHOS, LOGOS

A GOOD ARGUMENT WILL USE ETHOS, PATHOS, LOGOS

USING SPEAKER'S BACKGROUND OR EXPERIENCE

ETHOS EXAMPLES

• "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
• "If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation."
• "Based on the dozens of archaeological expeditions I’ve made all over the world, I am confident that those potsherds are Mesopotamian in origin."

APPEALING TO AUDIENCE'S EMOTIONS TO PERSUADE

PATHOS EXAMPLES

• "You should consider another route. I heard that that street is far more dangerous and ominous at night than during the daytime."
• "After years of this type of disrespect from your boss, countless hours wasted, birthdays missed… it’s time that you took a stand."
• "There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

USING LOGIC TO PERSUADE

LOGOS EXAMPLES

• "Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."
• "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

THESE PERSUASION STRATEGIES ARE FOUND IN MANY PLACES: COURTROOMS, LUNCHROOMS, CLASSROOMS, SPEECHES, COMMERCIALS, ADVERTISEMENTS, SOCIAL MEDIA, ETC; (ANY TIME SOMEONE IS TRYING TO PERSUADE)

Untitled Slide

PRACTICE:

KAHOOT.IT