HOW DID THE SPEAKER/AUTHOR GET ME TO THINK THAT?

YOU ARE LEFT WITH AN IMPRESSION, A REACTION.

AND LEADING YOU DOWN A PATH

THE CENTRAL POINT IS THE UNIVERSAL THEME OR POINT OF VIEW.

ALONE IT'S A BOLD STATEMENT, BUT IT NEEDS EVIDENCE TO MAKE IT STRONG.

STORIES, TESTIMONIALS,AND QUOTES, ARE EXAMPLES OF EVIDENCE.

RESEARCH, FACTS,CAUSE AND EFFECT.

TO CREATE AN IMPRESSION.

THAT IS A FACT.

WHERE, WHEN, WHY, HOW, IS 30 A LOT OR A LITTLE?

AND A LIST OF FACTS IS NOT EVIDENCE.

IDEAS MUST BUILD UPON EACH OTHER AND CREATE A ROADMAP.

START WITH YOUR STRONGEST POINT, BUT THAT COULD END ON A WEAK NOTE.

THE EVIDENCE GETS STRONGER AS YOU GO, BUT MAY START WEAK.

THE EVIDENCE BLENDS TOGETHER TO CREATE FLAVOR.

IT CAN COMPARE AND CONTRAST OR SHOW CAUSE AND EFFECT.

THEY NEED TO SUPPORT EACH OTHER AND CREATE STRENGTH.

CREATE REACTIONS AND FEELINGS IN THEIR AUDIENCES,

ABILITY TO RESPOND, SPEAK, AND WRITE.