Evaluation and communication

Outline

• How to prepare the ToR for the evaluation of the communication strategy?
• How to formulate the evaluation questions?
• How to communicate evaluation findings?

ideally, an ev. off. expects a comm. off. to:

• prepare the ToR
• innovatively interpret and disseminate the results
• simplify the main message of the evaluation for the general public

ideally, a comm. off. expects an ev. off. to:

• provide a clear overview of the results
• provide accurate data, but suitable for making a story out of it
• mutual cooperation and communication

capitalisation

• What? - implementation and impact data used for generating new ideas
• Why? - to multiply the effect of invested effort and money
• How? - analysis, promotion, follow-up, influencing policies, change legislation

But in reality, interreg programmes...

• restricted to disseminating, rather than reusing results
• not a legal requirement
• important for promoting programme achievements
• used for improving programme implementation

What is Interact doing about it?

What about other Interreg programmes?

communication strategy evaluation

• Interreg V-A - Saxony-Czech Republic
• only external evaluation
• 117 projects, 96% funds
• contract value= 39.802 €, 8 ev. packages (comm. strat., impact of 4 priority axes...)
• 1 year process-workshops, online questionnaire, draft report, steering committee, final version presented to MC
• SC - subgroup of MC (MA, NA, JS, RA...)

recommendations

• to change comm. strategy - target groups & objectives
• to showcase projects' achievements
• to use new media & social networks
• to organize comm./public relations workhops for beneficiries (engage experts)

Evaluation is of no consequence unless the findings are communicated

Upcoming Interact events

• February, Brussels- indicators post 2020
• Feb, Bucharest - Annual Communication Network Meeting
• March, Lisbon - e&c sequel
• June - exchange of evaluation experience
• May, Italy - Ev - Com - Cap
• Summer - cap & com
• Summer - Let's capitalise conference