Linda Kullas
Community Manager, Lyyti

Lyyti

• Event Management Software
• A B2B company
• 25 employees
• Start-up spirit and innovation

Event communication

1.Pre-event marketing

• Create early "event buzz" before registrations
• Channels: social media, intranet, websites, event site, traditional media

1.Pre-event marketing

• What do I want to promote? (early bird?)
• Are all other stages scheduled?
• Goal: more followers for event page, create content, publish headliner

2. Invitation

• Public or private event?
• 2 months to 2 weeks in advance
• Goal: invitations out on time, a working registration page, a confirmation message ready to go!

3. Registration

• Create a simple registration process
• E-mail registration very difficult for the event organiser

4. Confirmation

• A recap of all important information
• E-mail or text message

4. Confirmation

• Map
• Link to change information
• Link to cancel registration
• Name tag
• QR-code e.g. ticket
• Add event to calendar

5. Reminder

• Send reminders to people that haven't registered
• ...and to those that have!
• Attendees can receive a reminder one week and one day before
• Goal: Decrease no-shows!

6. Post-event marketing

• Thank you!
• Survey/ Feedback
• > Ask questions that will help with your next event
• Share material from the event e.g. photos, presentations.

Event management

What is your event about?

• What is the purpose of your event?
• What is the goal you want to achieve?
• How are you going to achieve your purpose?
• Is your target audience clear in your mind?

Target audience

• Who will attend your event?
• Assistants, CEO:s, communicators, who?

Budget

• Profit, loss or break even?
• Remember that EVERYTHING reflects on your organisation

Budget

• Partnerships (e.g. Venue)
• Sponsorships (create different levels)
• Attendance fee

No-show

• No attendees = No event
• No-show fee
• Attendance projection

Theme

• The event is an reflection of you/your organisation
• Dress code?
• Keep some surprise factors
• Word-of-mouth can make or break your next event
• Think about the event experience!

Venue

• Traditional vs. non-traditional venue – which way do you want to go? • Read the venue contract thoroughly – do they provide everything necessary? • Is there free Wi-Fi available for all attendees?

Marketing

• What social media channels to use
• Do you need a #hashtag?
• Event apps that can help you during your event

Marketing

• A successful event is the best marketing for your future events!

Questions?

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