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Event Marketing

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

EVENT MARKETING

Photo by Geoff Livingston
2.

our learning objectives

Photo by stetted
3.

MARKETING OF EVENTS

HALL (1997, P. 136)
Photo by LunaWeb
4.

EVENT marketing

things UNIQUE to
Photo by Haaveilla
5.

Marketing Concepts

Photo by Intersection Consulting
6.

MARKETING MIX

Photo by mattiasostmar
7.

'THE MIX'
cont...

Photo by Coca-Cola Art Gallery
8.

3 RULES for MEDIA

Photo by Imaginary Museum Projects: News Tableaus
9.

social & search

Photo by channelship
10.

EVENT'S SERVICES

MARKETING MIX
Photo by vonSchnauzer
11.

EVENT'S SERVICES

MARKETING MIX CONT...
Photo by dropslash
12.

PRODUCT LIFE CYCLE

OF AN EVENT OR FESTIVAL
Photo by Jhong Dizon | Photography
13.

event programming

Photo by familymwr
14.

PROGRAM CONTENT

Photo by JD Hancock
15.

packaging the event

Photo by Orin Zebest
16.

relationship marketing

Photo by Ed Yourdon
17.

Pricing Strategies

for EVENTS
Photo by Thomas Hawk
18.

Customers

non-cash costs for
Photo by Exit Festival
19.

integrated marketing communications (IMC)

Photo by mkhmarketing
20.

event brand messages

4 sources of
Photo by ronsaunders47

Jeremy Clement