Once Upon a time...

THERE WAS THIS SOFTWARE...

• Had a world-class concept
• Was a game changer
• Had a loyal group of devoted followers
• People wanted to love it!

"This is so cluttered!"
"Where do I press?!"
"Am I doing something wrong?"
"Whoa - that's weird"
"Why is that different from the other one?"
"I can't find it!!"
"I'm on a blank screen."
"what am I supposed to be doing, again?

ANDROID

"THE NEGATIVES HAVE THE POWER TO ERASE ALL THE POSITIVES"

TURN FAILURES INTO INSPIRATION

--> "ONLY SHOW ME WHAT I NEED TO SEE, WHEN I NEED TO SEE IT"

EXPERIENCE GOALS

Ideals that define our work

Principles we use to inform decision in multiple situations

Every Leader Awesome
Every Leader Cool
Every Leader Efficient

@SKYE_SANT [SKYPE] SKYE.SANT