FACEBOOK AND NON-PROFIT ORGANIZATIONS

NON PROFITS ON FACEBOOK

• Examines goals & participation
• Explore members' choices
• Prioritization of Facebook goals
• NPO overpowers Prioritization of members

CAREER SECTION

• Search organization
• Become a "fan"
• Sign up, post, donating

SOCIAL MEDIA

• Construct (semi) public profile
• Add people
• Communicate

RESEARCH QUESTIONS

• What are key features of the Facebook profiles of the N.P.O.
• What are the key features of the Facebook profiles that are used by members?
• Do members spearhead offline extensions of membership such as "real world" events
• Does the networked public sphere act in determination of organizational goals in this
• highly generative sphere, therefore leading to emergent developmental goals

DEVELOPMENTAL NON-PROFIT ORGANIZATIONS

• Health & livelihood
• Education
• Human rights

ORGANIZATIONS

• Action Aid International
• aids2031
• Amnesty International
• Bill and Melinda Gates Foundation
• CARE

CONT.

• Doctors without Borders
• Engender Health
• Global Fund to fight AIDS Tuberculosis & Maleria
• Human Rights Watch
• International Red Cross

CONT.

• Red Crescent Movement
• Save the Children
• Oxfam America
• World Health Organization
• Social Media for Social Change

CONT.

• AIESEC

INCLUDES

• Mobilization routes
• Members contribute time or money to cause
• Who has the prerogative to initiate cause
• Offline or past affiliation highlighted
• Primarily online mobilization promoted

MICRO CATEGORIES

• Violence
• Global health
• Children
• Education
• Abortion

MACRO CATEGORIES

• General organization
• Specific cause
• Donate money
• Donate time

MACRO CONT.

• Organization led by discussion
• Member led discussion on events "real world"
• Member led discussion on petitions & calls to action that were non event based

FACEBOOK USERS BY NON PROFIT ORGANIZATION

FACEBOOK USE BY NON PROFIT MEMBERS

FUTURE RESEARCH

• Youth
• Videos and photographs
• Celebrities
• Movement societies

RESULTS

• Clear focus on membership
• Interest in specific cause
• Real world events
• Public sphere isn't leading voice

BECOME A FAN.