Facebook for Business

Published on Nov 19, 2015

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PRESENTATION OUTLINE

Christian Sheehy
Tech Center Manager
The Lane Libraries

Percentage of Adults Who Use ...

Duggan, M., Ellison, N. B., Lampe, C., Am, Lenhart, a, & Madden, M. (n.d.). Social Media Update 2014. Retrieved from http://www.pewinternet.org/2015/01/09/social-media-update-2014/

Personal Page

A personal page is required to have a business page, but your personal information remains separate.

Using a personal page for business purposes is against terms of service.

Multiple users can be assigned to manage a business page.

Monitor engagement per post.

No limits on number of followers.

No Security

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Too Much Content

... or Too Little

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Excessive Crossposting

Beg for Likes

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Stock Photography

"Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media. "

http://www.fastcompany.com/3000794/rise-visual-social-media

No Time Commitment

No Moderation

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Ignore Conflict

Disastrous Posts

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Real Life Examples

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Link to Presentation
http://bit.ly/kcafe-fb

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