Facebook, Pinterest and Instagram

Published on Jan 21, 2016

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PRESENTATION OUTLINE

social media

instagram, pinterest & facebook

social selling expedites the process of building trust

how do you choose a network?

  • what type of clients do you enjoy working with?
  • where do they spend their time?
  • what do you enjoy?
  • what can you do consistently?

pick a network

  • facebook
  • twitter
  • pinterest
  • instagram
  • periscope
  • youtube
  • twitter
  • linkedin

best practices
for facebook

Photo by { pranav }

business pages

  • ask for likes...don't buy them!
  • boost posts you want seen
  • post regularly or shut it down
  • if someone comments or DMs, make time to respond

key stats

  • 1.65 billion monthly users
  • 25-34 year olds make up 29.7% of users
  • Engagement is 18% higher on Thursdays and Fridays

best practices
for pinterest

Photo by { pranav }

pinterest

  • lifestyle network
  • very aspirational
  • ideal space for buyers
  • collaborate with sellers

key stats

  • 176 million users
  • 42% of adult females online that use Pinterest
  • 13% of adult males online that use Pinterest
  • 45% users outside of the US

best practices
for instagram

Photo by { pranav }

instagram

  • use hashtags (research popular ones)
  • always respond to followers
  • don't just follow FB friends - it's ok to interact with strangers!
  • monitor your DMs
  • You can post video here too!

key stats

  • 77.6 Millions users in US
  • 51% of users are male
  • 70% amount of feed missed
  • 90% users under 35

Ideas for content

  • informational or "how-to" posts
  • behind the scenes
  • community info/insight
  • statistics

other best practices

  • remember this is part of your biz plan!
  • always use pro photos
  • be consistent

The payoff is not just more business. It's better business and more trusting relationships.

thank you!

Photo by { pranav }

marguerite giguere

Anne jones