social media

social selling expedites the process of building trust

how do you choose a network?

• what type of clients do you enjoy working with?
• where do they spend their time?
• what do you enjoy?
• what can you do consistently?

pick a network

• facebook
• twitter
• pinterest
• instagram
• periscope
• youtube
• twitter
• linkedin

best practices
for facebook

business pages

• ask for likes...don't buy them!
• boost posts you want seen
• post regularly or shut it down
• if someone comments or DMs, make time to respond

key stats

• 1.65 billion monthly users
• 25-34 year olds make up 29.7% of users
• Engagement is 18% higher on Thursdays and Fridays

best practices
for pinterest

pinterest

• lifestyle network
• very aspirational
• ideal space for buyers
• collaborate with sellers

key stats

• 176 million users
• 42% of adult females online that use Pinterest
• 13% of adult males online that use Pinterest
• 45% users outside of the US

best practices
for instagram

instagram

• use hashtags (research popular ones)
• always respond to followers
• don't just follow FB friends - it's ok to interact with strangers!
• monitor your DMs
• You can post video here too!

key stats

• 77.6 Millions users in US
• 51% of users are male
• 70% amount of feed missed
• 90% users under 35

Ideas for content

• informational or "how-to" posts
• behind the scenes
• community info/insight
• statistics

other best practices

• remember this is part of your biz plan!
• always use pro photos
• be consistent

The payoff is not just more business. It's better business and more trusting relationships.

thank you!

marguerite giguere

Anne jones