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Fairfax Media

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

FAIRFAX MEDIA

SYDNEY MORNING HERALD
Photo by Here's Kate
2.

ON THE 4TH OF MARCH, 2012

FAIRFAX MEDIA TOOK THE SYDNEY MORNING HERALD IN A BOLD NEW DIRECTION
Photo by ollie.backflip
3.

FROM 'BROADSHEET'...

75cm by 60cm (very big)
Photo by @Doug88888
4.

TO 'COMPACT'

43cm by 28cm (not as obnoxiously big)
Photo by just.Luc
5.

PRODUCT LIFE CYCLE CURVE

6.

DON'T FORGET THe ad

Ad #1 placeholder slide
7.

Customer segmentation

They do it.
Photo by net_efekt
8.

Graphic #1

9.

SMH ONLINE

SYDNEY MORNING HERALD'S IPAD, ANDROID AND ONLINE PRESENCE

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