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Fashion Pm

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PRESENTATION OUTLINE

1.

THE DRESS

Bridal Gown and Special Occasion Boutique
2.

TARGET MARKET

  • Primary: Young women ages 14-18
  • Secondary: Women ages 30-50
3.

OBJECTIVES

  • Increase awareness in Central Oregon high schools.
  • Increase high school customers by 20% during the month of April.
  • Increase sales by 10% by the end of April.
Photo by Courtney Dirks
4.

SPECIAL EVENTS

  • "Pick Your Princess" Instagram Contest
Photo by JAMoutinho
5.

SPECIAL EVENTS

  • "Say Yes to the Prom Dress" In Store Fashion Show
Photo by Lotzman Katzman
6.

DISPLAY

  • Interior
  • Exterior
Photo by iAM Peterson
7.

ADVERTISING

8.

INSTAGRAM

9.

The Dress Webpage

10.

Facebook

11.

The Round Up

12.

PUBLICITY

  • Email Invitations
  • Nail Salons
Photo by Horia Varlan
13.

EMAIL INVITATIONS

14.

NAIL SALONS

  • Teamed up to do a cross promotion
15.

OTHER IN STORE ACTIVITIES

  • Employee Training Day
  • Employee Pre-Fashion Show Meeting
  • Business Cards
16.

RESPONSIBILITY SHEET

Photo by Daniel Kulinski
17.

BUDGET

18.

CONCLUSION

Sydney Hockin

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