Finding Your Audience
Published on Nov 19, 2015
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PRESENTATION OUTLINE
FINDING YOUR AUDIENCE
We are an audience development agency.
We launch stories into the world and make them fly.
Find Your Audience at http://www.steadyon.tv
We launch stories into the world and make them fly.
Find Your Audience at http://www.steadyon.tv
Photo by Michael Clesle
THE M WORD
MARKETING SHOULD NEVER BE AN AFTERTHOUGHT
Find Your Audience at http://www.steadyon.tv
The word marketing has so many meanings and associations. Independent filmmakers traditionally have left marketing to the distributor or studio. But now that content creators are distributing direct-to-fans they need to do their own marketing.
The M Word sounds scary and expensive. It makes people think of big advertising budgets. But it's really about developing a sense of who your audience is and engaging with them from the beginning to form a supportive community.
The word marketing has so many meanings and associations. Independent filmmakers traditionally have left marketing to the distributor or studio. But now that content creators are distributing direct-to-fans they need to do their own marketing.
The M Word sounds scary and expensive. It makes people think of big advertising budgets. But it's really about developing a sense of who your audience is and engaging with them from the beginning to form a supportive community.
Photo by theqspeaks
AUDIENCE BUILDING
REPLACE THE M WORD WITH
The M Word encompasses branding, publicity, social media and yes, sometimes advertising.
But really it's all about positioning and storytelling.
We like to call what we do Audience Building.
Find Your Audience at http://www.steadyon.tv
But really it's all about positioning and storytelling.
We like to call what we do Audience Building.
Find Your Audience at http://www.steadyon.tv
Photo by davidwallace
DYNAMIC PRICING
YOU CAN GO UP AND DOWN AS OFTEN AS YOU LIKE
Find Your Audience at http://www.steadyon.tv
Photo by AhmadHashim
LET'S START BUILDING YOURS TODAY
Photo by Stuck in Customs
