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First Impressions with Social Media

Short presentation of some key ideas for businesses looking to make a good first impression on social media.

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1.

LTBN - First Impressions

In 15 minutes
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1. People do business with people.

Photo by AstroSamantha
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2. Dress to Impress

  • Make every profile say "hello!"
  • Dress to impress
  • Keep it up to date & timely
  • Make the most of pinned posts
Photo by JD Hancock
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3. Find your tribe

  • Not just about the audience, but also support for you & your business
  • Get their attention:
  • Reply
  • Respond
  • Radar
  • APPs that make it easy/ier
Photo by D.Clow - Maryland
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4. Use hashtags well

  • Explore what they are for
  • Use during live events
  • Check the etiquette
  • Use in profiles, too
Photo by mikecogh
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5. Add value

  • Curate as well as create
  • Give credit and share
  • Two ears, one mouth
  • Make introductions
Photo by Samuel Zeller
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6. Be Present.
Scheduling is useful,
but should always be your Plan B.

Photo by illustir
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7. First impressions versus consistent presence.
Every post becomes part of your story.

Photo by Zack Minor
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8. Isn't 8 a weird number to end on?

Photo by clickclique

Liz Cable

www.leedstrinity.ac.uk