Fit for Future
December highlights

Planning

• Drafted content for Fit for Future e-newsletter. The second edition is due out w/c 11th January.
• Drafted blog on behalf of Ann Lee and secured coverage for Tim Treanor's blog on the importance of spirituality.

Media coverage

• 18 items of coverage since the launch.
• In December, coverage appeared across regional and trade media including the Western Gazette, West Somerset News, Later Life Newsletter and Care Industry News.

Coverage achieved since the launch

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Media relations

• Since our meeting with the Western Gazette, the paper has actively supported the review, running press releases and blogs from panel members and cancer patient Camilla Wilson.
• We've made contact with Age Action Alliance who featured the review in the December Later Life Newsletter, reaching 100,000 readers.

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Since the launch of our dedicated Fit for Future website, we've had around 600 users and more than 35 people signing up to receive updates.

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