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Floral Shop

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PRESENTATION OUTLINE

KATIE'S GARDEN

Floral Shop Project

Katie's Garden will be a full service flower shop, providing both pre made arrangements and special orders.

FREE STANDING SHOP

26 6th Street San Francisco, CA 94103 · 5,450 SF ·

My shop will be located in a free standing building in San Francisco. The shop is located on a prime intersection on 6th St. and Stevenson St. Right by San Franciscos market area. It is in a small square including cafes, restaurants, and clothing stores bringing in shoppers, and diners.

SHOP LAYOUT

Untitled Slide

MARKETING APPROACH EXAMPLES

MAGAZINE ADS

EMPLOYEE COUNT

  • 5 employees in total
  • Owner, manager, and accountant as one person
  • 1 sales person
  • 2 designers
  • 1 delivery person

CREATE A DESIGN

  • My design will resemble this one
  • Glass vase $12
  • Pink tulips $20
  • White alstroemerias $25
  • Pittosporum $15
  • No extra supplies needed
  • To produce more of a profit I will add $15 dollars to the price of the arrangement.
  • In total it will cost $87

CONSULTATION

  • Event? Banquet
  • What are you're favorite flowers? Orchids, babies breath, peonies.
  • Favorite color combinations? Blue, white, yellow, pink.
  • Would you like any accessories? No
  • What emotions would you like to convey? Happy and free
  • What kind of container would you like? Glass vase

My choice of delivery is a van with a special cooled carrying unit in the back to keep the flowers from getting too hot. Depending how quickly they want it delivered it will cost $15-$20