PRESENTATION OUTLINE
Katie's Garden will be a full service flower shop, providing both pre made arrangements and special orders.
My shop will be located in a free standing building in San Francisco. The shop is located on a prime intersection on 6th St. and Stevenson St. Right by San Franciscos market area. It is in a small square including cafes, restaurants, and clothing stores bringing in shoppers, and diners.
MARKETING APPROACH EXAMPLES
EMPLOYEE COUNT
- 5 employees in total
- Owner, manager, and accountant as one person
- 1 sales person
- 2 designers
- 1 delivery person
CREATE A DESIGN
- My design will resemble this one
- Glass vase $12
- Pink tulips $20
- White alstroemerias $25
- Pittosporum $15
- No extra supplies needed
- To produce more of a profit I will add $15 dollars to the price of the arrangement.
- In total it will cost $87
CONSULTATION
- Event? Banquet
- What are you're favorite flowers? Orchids, babies breath, peonies.
- Favorite color combinations? Blue, white, yellow, pink.
- Would you like any accessories? No
- What emotions would you like to convey? Happy and free
- What kind of container would you like? Glass vase
My choice of delivery is a van with a special cooled carrying unit in the back to keep the flowers from getting too hot. Depending how quickly they want it delivered it will cost $15-$20