The Self
Because we often feel threatened by our anxieties or thoughts of what others might think of us, we have an exaggerated consciousness of self. "But in flow there is no room for self-scrutiny. Because enjoyable activities have clear goals, stable rules, and challenges well matched to skills, there is little opportunity for the self to be threatened (Flow 63)."
We don't lose our self and we don't lose consciousness, but we do lose consciousness of the self. "Loss of self-consciousness can lead to self-transcendence, to a feeling that the boundaries of our being have been pushed forward (Flow 64)."