Folk

Executive Summary

• A small but growing segment of the current music industry is opening up to the idea of musical genres fusion
• This allows many musicians/YouTube creators to make contents based on this growing market
• "Folk" is a YouTube channel that aims to focus on an unexplored topic: folk music, and its connection to other genres

Operations

• At a home-based location
• Everything can be done by one person
• Activities include research, creating contents, advertising, and collaborations

SWOT

• Strengths: unique, free, exposure, low start-up costs
• Weaknesses: difficulty in gaining attention, low revenue
• Opportunities: growing interest, no other is doing the same
• Threats: changing interests, other channels doing the same thing before "folk" can start

Assets and operating costs

• All equipment are already owned, plus existing savings
• Start-up costs consist of solely paying for rent and internet
• Other expenses for the first year of operation are low
• Main cost is time

Marketing

• Entirely internet/social media based
• Blessing: tight-knitted music community
• Own advertisements through YouTube, Instagram, Twitter, Reddit, etc...

Revenue

• Unlikely to earn a lot, but the business is low-risk
• Main revenue stream: Patreon (average $3.75/patron)
• Other revenue streams: YouTube AdSense ($1/500 views), iTunes, Bandcamp, album and material sales, donations, Spotify ($0.005/play)

Projected Earnings after 3 years

Conclusion

• A passion project
• Unlikely to make a lot of money, but self-sustainable if successful
• Fulfills my life goals