THE ROYALE CHEF "COOK-OFF" FOOD IN POP-CULTURE

HOW FOOD RELATES TO POP-CULTURE?

• CELEBRITY CHEFS
• INSTAGRAM (HASHTAGS)
• LIVE TO EAT MOTTO
• FOOD CHANNELS
• HIGHER STANDARDS FOR FOOD

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IN THIS ROYALE COOK-OFF..

• Food considered POPULAR
• Rise of food through social media
• Rise of food through celebrity chefs

🍔🍟🍗🍖🍝🍛🍤🍱🍣🍥🍙🍘🍚🍜🍲🍢🍝

FROZEN YOGHURT

PIZZA

SUSHI

CHILLI CRAB

RISE OF FOOD THROUGH SOCIAL MEDIA

• Foodies taking picture of their food
• Social media is widely-used platform
• People seek for a new gastronomic experience
• Competition to post the best food picture

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RISE OF FOOD THROUGH CELEBRITY CHEFS

• People believe their expertise
• They are widely recognised and well-known
• Through reality television competitions
• People watch television widely
• Chefs have attitude which makes them distinct

PAULA DEEN

• Television shows like Paula's Best Dishes
• 2007 Emmy Award Winner
• Chef and cooking television show host
• Dedicated website with her recipes and her signature dishes

GORDON RAMSAY

• Holds 14 Michelin stars
• Presenting shows like Masterchef USA
• Distinctly recognised by his rather hot temper
• Aims for culinary perfection, allowing him to stand out
• Restaurant Gordon Ramsay requires 3 months booking in advance

IN CONCLUSION...

• Food is always a topic of discussion
• Food becomes popular due to various reasons
• Social media aids in the rise of food in pop-culture
• Through the wide range of publicity, food becomes a major necessity
• We seek higher standards in the food we eat

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THE WINNER IS...