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Football Culture

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

Sport & Culture

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2.

How many of you actually went to RF to watch football?

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3.

not a lot

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4.

Question:
What are the effects of a sports surrounding culture on it's popularity?

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5.

Topics of Interest

  • Sport & Culture
  • Business & Sport
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6.

So what is culture?

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7.

beliefs, customs, attitudes

8.

Variables

9.

age

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10.

Youth?

  • Fast paced
  • Exciting
11.

Varied?

  • Easy to follow
  • Easy to get in to
  • Wide exposure
12.

Older?

  • More complex
  • Slower
  • Calm
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13.

region

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14.

existing culture

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15.

socio-economic situation

16.

national identity

& ethnic background 
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17.

Most Importantly:

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18.

Revolves around
"The Dream"

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Belonging

20.

Victory

21.

Dominance

22.

Fame

23.

Fortune

24.

Overcoming Boundaries
& Igniting Change

25.

Reverence

26.

Universal Dreams

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That is powerful.

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28.

BUSINESS

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29.

Why in the world?

30.

marketing right

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success in attracting target audience

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32.

Marketed...

33.

Partying

34.

National Identity

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35.

The Athletes
& The Sport

36.

The Dream

37.

So that's why.

38.

growth & sustainability

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39.

Popularity

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40.

Question:
What are the effects of a sports surrounding culture on it's popularity?

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41.

Sport is an expression
of humanity.

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42.

Platform for ideas.

43.

Culture propels sport's popularity.

44.

The more prevalent, the more popular.

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45.

References

46.

Baker, C. (n.d.). Sport and Popular Culture. CONTEMPORARY AUSTRALIA 12. Sport and Popular Culture. Retrieved October 7, 2014, from http://www.abc.net.au/ra/australia/pdf/popular_culture.pdf

Corbett, R. (2012, September 1). Gender Identity and Sport - LawNow. Retrieved October 7, 2014, from http://www.lawnow.org/gender-identity-and-sport/


Dzankic, J. (n.d.). Sportizenship: The complex links between citizenship, sports and national identity. Retrieved October 7, 2014, from http://www.citsee.eu/citsee-story/sportizenship-complex-links-between-citiz...

47.

Pottratz, S. (2013, July 15). Athletic Identity. Retrieved October 7, 2014, from http://www.thesportinmind.com/articles/athletic-identity/


Symes, R. (n.d.). Understanding Athletic Identity: 'Who am I?' Retrieved October 7, 2014, from http://www.podiumsportsjournal.com/2010/05/24/understanding-athletic-identi...

48.

Special Thanks to Interviewees

49.

Untitled Slide

  • Tiffany Wall
  • Wendy Cho
  • Lulu Lu
  • Donna Yang
  • Jamie Bain
50.

Untitled Slide

  • Richard Park
  • Ben Jansen

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