Forming and Using Social Perceptions

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Perception Process

• Attention and Selection
• Organization
• Interpretation
• Dual Processing

Uncertainty Reduction Theory

Impression Formation

• Physical appearance
• Implicit personality theory
• Assumed similarity

Perception Biases

• Selective perception
• Stereotyping
• Halo effect
• Forced consistency
• Projection
• Fundamental attribution error

Perception Checking

• Question accuracy
• Seek information
• Conscious processing
• Be open to change
• Verify

Self-Perception

• Self-concept
• Self-esteem
• Independent vs. dependent
• Self-fulfilling prophecies
• Self-perception and communication

Human Factors in Social Media

• Digital self-disclosure
• Digital social connection
• Convenience
• Apprehension
• Miscommunication