forrest mars

forrest Edward Mars

• Born March 21, 1904 in Waden, Minnesota
• Raised in Saskatchewan, Canada 
• Died July 1, 1999 in Miami, Florida 

education info.

• Went to the University of California
• Later transfered to Yale University
• 1928 he completed his degree
• Degree in Industrial Engeneering

background info.

• Parents divorced, did not se his father much 
• As an adult he reunited with father at Mars inc.
• Later Forrest left to England
• In Europe he worked for Nestle 
• After he started a food bussines in the U.S 

evolution into ENTREPRENEUR

• His father owned Mars inc.
• After father died he took over the business
• 1964 he merged Mars inc. with his own company
• Forrest became an entrepreneur due to his father
• His father started the company, but Forrest made it grow

Accomplishments

• Became rich
• Ended up in the list of wealthiest Americans at the time
• Forrest became known as the creator of Candy Empire
• Was succesful, passed that success to his three children

Creations & innovations

• Innovated m&ms from similar candy of Spanish-Amer. War
• Created Mars bar
• Established Uncle Ben's Rice & Pedigree

4 roles

• Innovator-  continued to make better candy
• Strategist- expanded the business 
• Risk taker-  moved to Europe to try luck
• sparkplug-  didn't start business, but  found ways to make it better

Characteristics

• Ambition to make a big company 
• Believed in him self, and created the candy empire
• Moved around to try different ideas  and look at different ideas
• Was disciplined enough to run a business as big as the one he owned
• Never gave up and continued to expand his business

characteristics continued

• Was allergic to peanut, but overcame that 
• Made  chocolate with peanuts
• Was organized, ran food business & Mars
• Motivated his kids to take over business