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Slide Notes

DownloadGo Live

FPRA Gainesville - Live Video Talk

Published on May 15, 2014

An introduction to Haiku Deck for iPhone.

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

LIVE VIDEO

THE LATEST TOOL IN YOUR PR TOOLBOX 
Photo by Anthony Quintano
2.

#ChewbaccaMom

The Force is strong in this one 


Link to Video: http://www.youtube.com/v/FzZysp5CutQ
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3.

HELLO

It's me...
Photo by raymondclarkeimages
4.

Enough About Me

Tell me about you... 
Photo by Thomas Hawk
5.

Live video allows users to broadcast videos directly from their mobile devices to a variety of major social media platforms. Great way to promote a personal or corporate brand and increase engagement with key audiences.

Photo by Anne Worner
6.

Strategically developed and implemented, live video can influence the decisions of your target audiences at a rate that you may not have seen with previous tactics.

Photo by JeepersMedia
7.

Cat Videos & More

  • 3M Facebook Live videos were streamed in the last 90 days - @ReelSEO
  • By 2017, 69% of all traffic on the internet will be video based.
  • Snapchat's users watch 10 billion videos per day.
  • Periscope users watch an estimate of 110 worth of video every day.
Photo by Watchcaddy
8.

What Scares Brands?

Unscripted, Raw, Message Control. Trolls, ROI. 
Photo by qousqous
9.

“PR pros should not only be knowledgeable about live video, they should be proficient. Live video empowers brands to easily become the expert source, build audience and build credibility,” ~Lisa Buyer

Photo by Dominic's pics
10.

Facebook Live

 
11.

Facebook Live

  • Rolled out to everyone in 2016.
  • Saves videos indefinitely.
  • FB gives preference to live videos in the algorithm.
  • Broadcast from mobile or desktop.
  • Allows you to skip to the most engaging parts.
  • You can go live from a DJI Drone.
Photo by Dominic's pics
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Link to Video: http://www.youtube.com/v/MWAJQEuYbTA
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Link to Video: http://www.youtube.com/v/ize9m_-kqGE
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14.

Periscope

  • Scopes embed into Twitter stream.
  • Go live from Twitter app.
  • Now saves scopes indefinitely.
  • Connects to drones and GoPro.
  • You can sketch on the screen.
  • Watch on Apple TV.
  • Fast forwd and rewind.
  • New search & better world map.
Photo by gminguzzi
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Link to Video: http://www.youtube.com/v/s_5CIiaDiEI
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Link to Video: http://www.youtube.com/v/7oq28efWzLw
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Link to Video:

Link to Video: http://www.youtube.com/v/X57vJYRt35Y
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18.

Snapchat

Live Stories 
Photo by AdamPrzezdziek
19.

Snaps!

  • More than 10 billion daily video views.
  • More ad $ being spent on Snapchat.
  • $20 billion valuation + 110 million active users.
  • Rules with Millennials and Gen Z.
  • Bite size content, ephemeral, geofilters.
  • "Snapchat is the future of TV"
  • MTV shows on Snapchat: Cribs...
Photo by DavidSandoz
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Link to Video: http://www.youtube.com/v/zLi0t97kazI
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22.

Snapchat Love Story

 


Link to Video: http://www.youtube.com/v/90C-00OTNTI
Photo by yukop
Play Video
23.

Tips For Going Live

  • Start with an event or campaign you are already working on.
  • Think like a journalist, but with a twist.
  • Be authentic: Being real in real time is in! Engagement is key.
  • Use gear &/or FB partners to make videos better.
  • Wifi connectivity or bring hotspots.
Photo by BurgTender
24.

VR is the next step.

Text - Photos - Video- Live Video - Virtual Reality 
Photo by pestoverde
25.

Let's Connect.

@CathyHackl/ Snap: Cathy.Hackl/ fb.com/HacklCathy 
Photo by Jason A. Howie

Cathy Hackl