PRESENTATION OUTLINE
Franchising: Expectations vs. Reality
Whether you own a franchise or are interested in joining the industry, chances are you have done some research. Perhaps you have a desire to join the ice cream business. Through blogs, articles, and other sources you learned about the franchise owner’s experience.
Topics of Discussion
- Do franchisees make money?
- Franchising is mostly sitting back watching others work
- All franchises are the same. Does it matter which one I join?
1. The expectation is that franchise owners in the ice cream business fan themselves with hundred dollar bills while sipping lemonade out of diamond-studded glasses. Perhaps that expectation is a little exaggerated. But all franchisees get into business to make money.
The reality is that franchisees can make money. Through hard work, careful planning, and a quality brand franchisees can feel secure that their investment in the ice cream business will pay off. It may not be to the point of swimming pools filled with pudding or mansions built entirely of chocolate, but a franchise can work as an income.
2. This expectation is false. Franchisees must work hard no matter where their franchise is located. Nothing about the franchise business is easy. Sure, one brand may have a menu that is much more simple to execute and less inventory to keep track of, but in the end, you determine where you go. Focus on getting out in the community and become THE ice cream business that people in the community flock to. Brands don’t build themselves and neither do your stores. You must promote them and actively engage with your customers.
3. Does it matter which flavor you choose when you want an ice cream cone? Of course it matters. Even a customer can tell the difference between a quality, hardworking ice cream business and a cheap ice cream shack on the corner.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
