Fundraising Mindset Reset

A Human Loving Way

Key Attitudes

• Giving is joyful
• Fundraising is an ethical and admirable enterprise
• People who raise money are the luckiest people in the world
• You're not asking for money for yourself
• No one will do something unless they want to
• The campaign is going to suceed

The Ethical Bases of Fundraising

Donor-Centered Fundraising

• Fundraising communications best practice / philosophy of spirit
• A two-way communications process
• A theory of donor choice
• An ethical theory

Philanthropic Spirit

• The act of giving and not the size of gift
• Champion giving in general
• Influence for good on our own and other organizations

A Donor Needs To Know:

• that their gift was received and you were pleased to receive it
• that the gift was "set to work" as intended
• that the project or program they supported is having the desired effect

Evolution

Impact

Transaction to Transcendent

Retain vs. Acquire

Re-set and Evolve – Repeat

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