'Game Faces'
Published on Nov 18, 2015
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PRESENTATION OUTLINE
'Game Faces'
Time of Year
Question #1
Untitled Slide
- Sports (year-round)
- alcoholic beverages,attire
- different styles (catchy)
Yahoo Sports
'Get your game face on'
Ad 1
- attracts different types of audience
- shows league is starting
- exigence- urgency for league starts
- pathos- look on the mans face(serious)
Ad 1
- Fallacies
- 'lack of audience knowing'
- (where to find info)
- 'ignoring the question'
Question 2
Untitled Slide
Lumosity
featuring Lebron James
Ad 2
- used lebron james as the eye catcher
- (known athlete)
- certain audience is athletes
- lumosity- repair vision
Ad 2
- ethos- lebron
- fallacies- false authority
- 'bandwagon appeal'
- tone- serious
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No excuses are accepted
real talk--Matt Scott
Ad 3
- Inspirational ad
- exigence- slower side
- purpose- Matt Scott didnt give up.
- Matt Scott- paralized ball player
- NIKE- motto 'never giving up'
Ad 3
- audience is for anyone!
- pathos- appealing to Scotts disability
- Ethos- Matt = successful
Untitled Slide
You think im done yet?
- WRONG! all 3 use different fallacies
- different framework
- attract different audiences
- backgrounds- easier to understand
Ad forming
- effective
- fallacies
- arrangment
- know audience
- UNIQUE is the key!
